Tanique
How Tanique Tanning Salon went from being an invisible local business to gaining millions of views with Gumbudii
Tanique were active and posting but faced a battle for online presence as their videos were only reaching their existing customers. So to broaden their reach, they teamed up with us to launch a video campaign that transformed their three new Birmingham-area salons into a community-driven brand, boosting engagement and tanning sessions in just months.
Tanique Tanning Studios runs three standout tanning salons across Birmingham and the West Midlands,offering best in-class products and state of the art equipment. With top-notch sunbeds and a focus on community, they’ve carved out a niche as a go-to spot for relaxation and confidence. Emerging from lockdown with big ambitions, Tanique wanted to grow their loyal following into a wider audience. That’s where we come in.
Tanique Tanning Studios was putting in the work. They were posting regularly on TikTok and Instagram from their three Birmingham salons, but the views just weren’t stacking up. Despite their efforts, viral posts remained elusive, and their follower count barely budged. In a sea of polished beauty brands racking up likes, Tanique’s local charm wasn’t breaking through online, leaving their visibility dim and under the radar. As a fresh-faced agency, we saw the potential and the stakes: without a solid digital presence, their business risked staying a hidden gem.
We launched a plan to supercharge Tanique’s TikTok channel and spotlight their salons. Our strategy focused on regular video content. We enlisted their own staff alongside a lively presenter to craft entertaining short-form clips. These videos showcased Tanique’s sunbeds and products with flair. As a new agency, we poured our energy into producing fresh content weekly. This kept their feed buzzing and their audience engaged. The goal was clear: blend fun with authenticity to make their local charm pop online.
Everything changed for Tanique Tanning Studios with one massively viral video on their TikTok channel. That single clip racked up over a million views (now 1.6 million), flipping the switch on their digital presence overnight. Followers poured in with a 2000 follower increase, while engagement erupted as 1400 fans shared the video and 312 flooded the comments, with an average watch time of 18 seconds for the 35 second clip. Tanique had finally cracked the algorithm. For us, it proved one perfect video could ignite a local brand’s rise.
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Tanique’s journey taught us the power of a single spark. One viral video can shift the tide, but it takes consistent groundwork to make it stick. We learned that leaning into their staff’s real energy, paired with a presenter’s polish, struck the perfect chord for TikTok’s audience. Speed mattered too.. jumping on trends fast kept the momentum alive. This project sharpened our knack for blending authenticity with timing, a combo we’re now obsessed with perfecting.
Tanique needed a partner who could get their vibe and run with it, and that’s where we fit in. As a newer agency, we brought a fresh perspective and a focus on keeping things real.. no overproduced ads, just content that felt like Tanique. We tapped their staff for authenticity and paired it with a presenter to give it polish, crafting videos that matched their local energy. Our strength was listening closely and moving fast, adapting to what their audience wanted. For Tanique, it meant a TikTok presence that clicked because it was built around them, not some one-size-fits-all formula.
The TikTok breakthrough marked a turning point for Tanique Tanning Studios’ brand visibility. With their online presence now glowing brighter than ever, they’re set to double down on content that keeps them front and center. This opened the door to a bolder digital identity and a steady flow of videos spotlighting their sunbeds, staff stories, and products. It’s about building on that viral spark to make Tanique a name that sticks, not just in Birmingham but wherever tanning fans scroll next.
Ready to make your brand shine like Tanique’s? We’re here to help turn your story into video content that clicks with your audience. Drop us a line, and let’s chat about creating your own digital glow-up.
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