James Bentley Motors was already a local favourite, but standing out in the fast-moving world of used cars takes more than five-star reviews and a friendly smile. Owner Sam wanted to reach a new generation of car buyers—so he teamed up with Gumbudii, and together, we put his dealership in the driver’s seat on TikTok.

 

We didn’t just film cars—we made the dealership’s story the star. Sam stepped in front of the camera, sharing honest reviews and behind-the-scenes moments that felt more like hanging out with a mate than watching an advert. Every video tapped into TikTok trends and real dealership life, building a feed that was as genuine as it was scroll-stopping.

 

The results? Over 3,000 followers and counting, with videos regularly hitting hundreds of thousands of views. But the biggest win was off-screen: Sam’s phone started ringing with calls from viewers who’d spotted their next car on TikTok. 

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Comments, shares, and DMs flooded in, turning digital buzz into real business.

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What made it work was simple—authenticity, consistency, and a bit of Gumbudii magic. By making Sam the face of the brand and keeping the content fresh, we built trust and excitement that no glossy ad could match. Even with the daily chaos of running a dealership, our streamlined approach meant Sam could stay involved without missing a beat.

 

Now, James Bentley Motors is set to take their digital presence even further, exploring new platforms and collaborations to keep the momentum rolling. For us, it’s proof that the right story, told in the right way, can turn TikTok views into real-world results.

 

Ready to see what short-form video can do for your business? Let’s chat—Gumbudii’s here to help you drive your own digital breakthrough.