ReviBed Drinks
How Revibed Drinks Launched in Holland & Barrett with a Peaky Blinders Twist and Nailed Their Ocado Launch.
Revibed Drinks is the father-and-son brand shaking up the UK beverage scene from their Birmingham kitchen. Founded by Eugene and Ivor Patterson, the duo blends Caribbean heritage with health-first ingredients to create superfood-infused waters—zero sugar, all natural, and full of bold flavours. Hibiscus, ginger, lime... this isn’t your average drink. It’s a cultural remix with a mission: bring positive energy to every shelf it touches.
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But a great product is just the start. The UK health drinks market is stacked with polished, big-budget brands, making it hard for new players to break through. When Revibed secured listings with Holland & Barrett and Ocado, they knew they needed more than shelf space—they needed attention.​
Then Came Ocado: A Follow-Up That Delivered
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Building on the buzz, we created a second piece of content for Revibed’s Ocado debut. This one leaned into energy and playfulness, while still staying rooted in the brand’s bold personality. The response was instant.
It sparked conversations on LinkedIn. Brands started taking notice. And then came the message: a direct DM from Ocado themselves—they loved the video.
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In a space where most new product launches barely register, Revibed stood out again. Not with a hard sell, but with storytelling that matched their energy and ambition.
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More Than a Launch—A Brand in Motion.
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Together, these campaigns did more than spotlight a new drink. They gave Revibed a recognisable voice in a loud, competitive space. They attracted attention from retailers, generated real community interest, and set the tone for what’s next.
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​The Peaky Blinders Launch That Got People Talking.
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We partnered with Revibed to create a cinematic launch ad that made a statement. Inspired by Peaky Blinders, we shot the film at the iconic Black Country Living Museum—a gritty, unmistakably Birmingham setting that gave the brand’s debut some real edge.
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The concept blended period drama with Caribbean flair. Cobblestone streets met crisp, modern cans. Swagger, and heritage in every frame. Eugene and Ivor stepped in front of the camera and brought real presence, with the creative vision and execution from the Gumbudii team.
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The result? A high-impact, story-led film that introduced Revibed in a way no other drinks brand had dared to do. It didn’t just launch them into Holland & Barrett—it made them unmissable.
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